Internet is the world of information. There are millions and millions of websites, which have lots of information and it is very hard to find specific information. Here, comes in the search engines to help us find information that is related to our search queries.
Search engine is a website backed up by web application, which searches the web to find the relevant information. Major examples of search engines are Bing, Google and Yahoo.
Google is considered to be the biggest search engine in the world because of its usability, search strength and relevance. Mostly search engine experts’ focus on Google only because it has more than 70% of market share.
Search engine makes it easy for us to find our relevant information. Suppose if you open Bing, Google or Yahoo and input some search query, e.g. “Shoes”. These will give you a list of all the websites that contain shoes in them.
The sequence of the search results is based on the relevance of the search query, like “Shoes” as in this example. Mostly search engines are displaying 10 results on each page other than the featured websites, which are called Paid Ads or Pay Per Click (PPC). Usually search engines display these featured ads/websites on right side, on top and bottom of the real relevant results.
We can consider them here as paid billboards/ads relevant to our search. Later, I will write a detailed post about Paid Ads or Pay Per Click (PPC).